Mind The Gap
Nichols Creative designed Mind the Gap in collaboration with feminist research platform, Sorry to Interrupt, in response to a Transport for London (TfL) competition to produce a campaign that places London’s diverse population of women at its centre. Mind the Gap celebrates women in London, commemorating yesterday’s achievements whilst raising questions about today. Mind the Gap amends and develops TfL’s language with gender equality references – a juxtaposition that provides a double take for viewers.
